Is your website more of a space-holder than a revenue-generator? Even if your site was once vibrant and productive, without continued attention, many sites slip into irrelevance. Perhaps it’s time you give your site the makeover it needs and deserves. Here are 5 ways that you can improve the look and function of your site.
Include a Blog
Incorporate a blog into your website. It may seem unnecessary, but it allows you to provide valuable information to anyone who looks. A normal blog is updated frequently. You can use it to share important details about your products and services. Show everyone the amount of influence and knowledge that you have. Give people a good reason to subscribe and keep tabs on your site. Having a vibrant blog can also hugely impact your SEO.
Use a Sitemap
Ease of navigation is huge in keeping customers on your site, and many basic websites neglect to include tools to simplify this movement. Install a sitemap that makes navigation easy on a large site. People shouldn’t have to struggle to find any page. With this feature, you can connect the many different webpages of your site. Also, if you don’t currently have a general search-box, you should definitely add one. If you do have one, consider adding advanced search options as many basic searches can be frustratingly poor at bringing up desired results.
Change the Look
You can also give your website a facelift by giving it a brand-new appearance. Every now and then, replace an old skin or template with a new one. Design in a way that improves the site’s look without disturbing the functionality. A new layout can also be a refreshing change for return clients. Remember, when making changes, it’s best to make subtle adjustments that keep things fresh while still providing clients a sense of continuity. A few new graphics and rearranged features can go a long way.
Make an Interactive Site
Re-energizing your site can be as simple as including a video or game clients can access. However, remember when including interactive features to test pages and ensure that the loading and playback speed are optimal. Loading is usually slow on pages that contain too many images and videos. Also, many visitors don’t like sites that are excessively flashy. Including a few well-selected Java features often perfectly fit the bill. For these more complicated features, you are probably best off finding a professional development company, like SolutionStream custom java development, to make sure the quality and functionality of your features are impeccable.
Promote a Newsletter
Another great way to revitalize your site is to consider creating an e-newsletter that you send out regularly. In this newsletter, mention discounts, special offers, new products, and other details that are worth mentioning. Make sure the information is worth knowing about or else readers will get bored easily. Sending out a newsletter is a good way to maintain strong ties with your clientele.
When you have a good website design, your clients will have the freedom to access your goods and services easily according to their own timetable. Keep in mind that you can’t guarantee that people will keep showing interest in your website. Periodically making simple changes can keep your customers’ attention engaged. In the process of making changes, be careful not to undermine the usability of the site. Try to time your updates so as to affect the browsing experience of as few clients as possible. As you apply these simple renovations, your current clients will have added incentive to re-engage with
Article source: Wasted Webspace: 5 Ways to Give Your Site a Facelift
